- Client
- Shimano · German Cycling Federation
- My role
- Photography & social content
- Location & date
- Val di Sole, Italy · August 2026
The assignment
Create content for Shimano around the World Championships, alongside a separate commission to photograph the German national squad.
The approach
With restrictions on showing race footage, the challenge was to communicate the atmosphere of a World Championship through the people and moments around the racing.
The work delivered
Event content for Shimano and squad photography for the German Cycling Federation. The gallery brings together 25 selected photographs from the week.
From first conversation
to final frame.
Briefing
Story, audience and formats come first; then scope, timing and how the content will be used are agreed.
Production
I create the photographs, film or social content around the brief, with room for the moments that only happen on location.
Review & delivery
You review the work, the final selection is agreed together, and you receive the agreed formats for your channels.
Your project next?
Website, photography, film or social media — tell ByHaasis what you are planning and get an answer within 48 hours.