- Client
- Shimano
- My role
- Filming & editing · Social content
- Location & date
- France · August 2026
The assignment
Produce social content for Shimano during a three-day production window, with material for the nine days of racing.
The approach
Film bike checks at the race, then edit trackside and into the evening. The production combined access to the bikes with a quick turnaround between filming and the edit.
The work delivered
Bike-check reels filmed and edited at the Tour de France Femmes. Watch one of the finished pieces below.
From first conversation
to final frame.
Briefing
Story, audience and formats come first; then scope, timing and how the content will be used are agreed.
Production
I create the photographs, film or social content around the brief, with room for the moments that only happen on location.
Review & delivery
You review the work, the final selection is agreed together, and you receive the agreed formats for your channels.
Your project next?
Website, photography, film or social media — tell ByHaasis what you are planning and get an answer within 48 hours.