Shimano S-PHYRE
A road shoe, lit against black — product photography for Shimano's advertising.
- Client
- Shimano
- My role
- Product photography
- Use & date
- Advertising · 2026
The assignment
Photograph the S-PHYRE road shoe for Shimano's advertising — the shoe as a whole and the details that set it apart: the BOA dials, the perforated upper and the carbon sole.
The approach
A black background, so nothing competes with the white shoe. The light picks out the hexagon perforations of the upper and the weave of the carbon sole. The shoe was photographed whole, from every side and in close-up, in upright and landscape formats.
The work delivered
Product photographs for Shimano's advertising. The gallery brings together 14 selected frames.
From first conversation
to final frame.
Briefing
Story, audience and formats come first; then scope, timing and how the content will be used are agreed.
Production
I create the photographs, film or social content around the brief, with room for the moments that only happen on location.
Review & delivery
You review the work, the final selection is agreed together, and you receive the agreed formats for your channels.
Your project next?
Website, photography, film or social media — tell ByHaasis what you are planning and get an answer within 48 hours.