Dropbar Dreams Ulm
A brand for a road cycling project from Ulm — from the logo to ready-made social media templates.
- Client
- Dropbar Dreams, Ulm
- My role
- Brand identity · Social media templates · Website
- Location & date
- Ulm · November 2026
The assignment
Dropbar Dreams is a road cycling project from Ulm: a team for every level, trips to the great mountain passes, dream bikes built together and cycling courses for children — and the proceeds from team and jerseys go to the Ulmer Schatzkiste, a cancer project of Ulm University. It needed a brand that feels like riding with friends and works on jerseys, social media and the web alike.
The approach
The mark shows a drop bar from the rider's point of view — hoods, stem, fork and tyre — drawn as a friendly illustration. The wordmark is set in lower case in Chau Philomene One italic, with Bebas Neue and DM Sans alongside. Three stripes in pink, yellow and turquoise carry the energy, on calm anthracite and off-white. The logo comes in four formats, short forms and a monogram, each in colour, negative, black and white, with clearance and minimum sizes.
The work delivered
A 14-page brand manual, every logo as a file and as a Figma component, and 18 social media templates for feed, square and story — in Figma and in Canva, so the team can post on its own. Client feedback went straight into version 1.1. The website follows.
From first conversation
to final frame.
Briefing
Story, audience and formats come first; then scope, timing and how the content will be used are agreed.
Production
I create the photographs, film or social content around the brief, with room for the moments that only happen on location.
Review & delivery
You review the work, the final selection is agreed together, and you receive the agreed formats for your channels.
Your project next?
Website, photography, film or social media — tell ByHaasis what you are planning and get an answer within 48 hours.