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All workCase study · Launching soon

Cube Store Albstadt

An online shop of its own for a bike shop in Albstadt — with the complete CUBE range and test bikes to book online.

Client
Cube Store Albstadt
My role
Shop design & development · Software: HSynch
Location & date
Albstadt · Autumn 2026
Desktop view of the new Cube Store Albstadt shop: the headline “Fahrräder. Werkstatt. Leidenschaft.” over a photograph of the workshop

The assignment

Replace the store's previous website with an online shop of its own on Shopify: the complete CUBE model year 2027 online, the workshop, service and team presented properly — and the product data from the merchandise system without typing anything in twice.

The approach

A Shopify theme reworked in depth: a large menu that sorts the range by category, filters built on the product data, a bike finder, and pages for the workshop, service and team. Products arrive from the merchandise system one size and colour at a time; HSynch, a program written for this shop, groups them into one product page, adds images and missing CUBE models, and moves older bikes to the sale automatically. Before launch, the team checks every page on a hidden review page and sends feedback straight from the shop.

The work delivered

An online shop with the complete CUBE range for 2027, online booking for 20 test bikes — by the day, the weekend or the week, with a calendar of free dates — and HSynch, the program that keeps products, images, test bikes and the sale up to date. The launch follows the team's final review.

Software

HSynch — a complete program behind the shop

Behind the shop runs HSynch, a program of its own written by Miclas Haasis for Cube Store Albstadt: more than 12,000 lines of code on its own server, with a dashboard inside the Shopify admin. It connects the merchandise system, the CUBE product archive and the shop — and does by itself what would otherwise be days of manual work.

Category page Mountainbike Fully in the new shop: a filter column by category on the left, product cards with bike photos, colours and prices on the right
The new shop on a phone: the workshop photograph with the headline and the buttons Unser Team and Kontakt & Öffnungszeiten
Screens from the review version before launch.
The test bike page: the headline “Erst testen. Dann entscheiden.”, a road bike to test and the rental options day, weekend and week
Working together

From first call
to launch.

  1. Conversation & concept

    What the site has to do, who visits it and what they should find — then structure, look and a quote you can decide on.

  2. Design and build

    The real website, step by step, with your feedback along the way.

  3. Launch and care

    Domain, hosting and launch — then updates whenever you need them.

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