Cube Store Albstadt
An online shop of its own for a bike shop in Albstadt — with the complete CUBE range and test bikes to book online.
- Client
- Cube Store Albstadt
- My role
- Shop design & development · Software: HSynch
- Location & date
- Albstadt · Autumn 2026

The assignment
Replace the store's previous website with an online shop of its own on Shopify: the complete CUBE model year 2027 online, the workshop, service and team presented properly — and the product data from the merchandise system without typing anything in twice.
The approach
A Shopify theme reworked in depth: a large menu that sorts the range by category, filters built on the product data, a bike finder, and pages for the workshop, service and team. Products arrive from the merchandise system one size and colour at a time; HSynch, a program written for this shop, groups them into one product page, adds images and missing CUBE models, and moves older bikes to the sale automatically. Before launch, the team checks every page on a hidden review page and sends feedback straight from the shop.
The work delivered
An online shop with the complete CUBE range for 2027, online booking for 20 test bikes — by the day, the weekend or the week, with a calendar of free dates — and HSynch, the program that keeps products, images, test bikes and the sale up to date. The launch follows the team's final review.
HSynch — a complete program behind the shop
Behind the shop runs HSynch, a program of its own written by Miclas Haasis for Cube Store Albstadt: more than 12,000 lines of code on its own server, with a dashboard inside the Shopify admin. It connects the merchandise system, the CUBE product archive and the shop — and does by itself what would otherwise be days of manual work.
- Fills every product with CUBE data: description, technical data, geometry, technologies, manuals and images for each colour
- Shows the single articles from the merchandise system as one product page with size and colour — orders still flow back unchanged
- Runs the test bike programme: booking calendar, occupancy plan, bookings by phone and a digital rental contract with signature
- Moves older model years to the sale with an automatic discount, and sets discounts for whole models in one click
- Removes white backgrounds from product images in one click
- Keeps the shop in line: only CUBE brands from the merchandise system online, checked every hour, with a full run every night
- Sends a report every morning and every week, push messages for bookings and errors, and logs every change so it can be undone
- “Notify me when available” with double opt-in, and an encrypted backup every night



From first call
to launch.
Conversation & concept
What the site has to do, who visits it and what they should find — then structure, look and a quote you can decide on.
Design and build
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Launch and care
Domain, hosting and launch — then updates whenever you need them.
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